Getting started — This guide walks you through your first hour in krowd: creating your organization, setting up your first event, bringing your existing audience over, inviting your team, and going live. Work through it in order and you'll have a real, sellable event by the end.

Create your organization

When you sign up, krowd creates an organization for you — the workspace that holds your events, your attendee records, and your team. Add your business name, time zone, and a logo so your landing pages and emails look like you from the start.

Everything in krowd hangs off your organization. Attendees you import once are available to every event you run, so the data you build compounds over time instead of starting over with each event.

Set up your first event

Create an event with a name, date, and venue. This becomes the home for the landing page, your embedded ticketing, check-in, and reporting for that event.

  1. From your dashboard, choose Create event and give it a name and date.
  2. Add the venue or location and set your time zone if it differs from the event.
  3. Save the draft — you can keep editing everything until you publish.

Import your audience

If you've run events before, bring that history with you. krowd imports CSV files with a column mapper, and connects to Eventbrite and Mailchimp so your past attendees and subscribers land as real records.

Imports de-duplicate automatically, so people you've seen before merge into a single profile instead of cluttering your list. See the Importing your data guide for the full walkthrough.

Invite your team

Add the people who help you run events — co-organizers, box office staff, and volunteers who scan at the door. Invite them by email and they get their own login.

Your whole team works from the same attendee data and the same live numbers, so nobody is copy-pasting between spreadsheets on event day.

Go live

Connect your ticketing — link the ticketing tool you already use so sales flow into krowd as attendee profiles — then publish your landing page. The Events & landing pages guide covers building the page and embedding your ticketing in detail.

Once you're live, sales flow straight into attendee records, your team can check people in from the mobile app, and your reports update as the event happens.