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Marketing that actually knows your attendees.

Most event organizers send marketing emails from a list they exported last week. krowd campaigns are built from live attendee data — segmented by purchase history, event attendance, demographics, and quality score, without any exporting required.

People connecting at an event

Mailchimp doesn't know who came to your event last year. It doesn't know who bought the VIP tickets. It doesn't know who volunteered twice.

krowd does, and it uses that data to make every message you send more relevant.

Send smarter. Not more.

01

Live audience segments

Build email segments from any combination of attendee data: everyone who attended last year's festival, VIP ticket holders from the past two years, or attendees who live within 50 miles and have a household income above $75K. Segments stay live and update automatically.

02

Email integration

Connect your existing email provider (Mailchimp, Constant Contact, and others) or send directly through krowd. Either way, the attendee data is available.

03

SMS campaigns

Text the attendees who've opted in with discount codes, early bird announcements, and day-of reminders. Twilio-powered delivery that actually lands, not bulk SMS that dies in spam.

04

Automated sequences

Set up automated emails and texts that trigger based on attendee behavior. Post-purchase confirmation, pre-event countdown, post-event survey, lapsed attendee win-back. Set it once, run it every event.

05

Tracked links

Create trackable links for each campaign and channel, then see which ones actually drive registrations and revenue — attribution tied back to the person, not just an aggregate.

06

Open and click tracking

See who opened, who clicked, and who bought tickets after receiving your message, per person rather than just aggregate stats. That data feeds directly back into each attendee's quality score.

Set it once. Run it every event.

TriggerAutomated action
New ticket syncedSend a branded welcome email immediately
7 days before eventSend pre-event reminder with logistics and tips
Day of eventSend SMS with parking / check-in details
24 hours after eventSend post-event survey and thank you
No purchase in 12+ monthsSend lapsed attendee win-back offer
VIP ticket syncedSend personalized VIP welcome sequence

Text that actually lands.

krowd SMS runs on Twilio, the same infrastructure behind enterprise messaging at scale. Real deliverability, not bulk SMS blasting that ends up in spam folders.

Send to opted-in attendees only, with compliance and opt-outs handled automatically. You focus on the message; krowd handles the delivery.

SMS use cases

  • Early bird ticket announcements
  • Flash discount codes with expiry
  • Day-of logistics (parking, check-in)
  • Weather or schedule changes
  • Post-event survey invitations
  • VIP-only exclusive updates

Your next email goes to people you actually know.

Not a list from last week's export. Not a segment someone guessed at. Live attendee data, always current. Start free today.