Every event organizer is sitting on a goldmine of data — attendance history, email engagement, transaction patterns, survey responses — and most of it never gets looked at. Not because it isn't valuable. Because nobody has the time to dig through it.
krowd's intelligence layer does the digging for you. It reads your CRM continuously, surfaces the signals that matter, and hands you a short list of things worth acting on — every morning, before your first coffee.
A senior analyst that never sleeps.
Attendance propensity
For every person in your CRM, krowd scores the likelihood they'll buy a ticket to your next event. Target the fence-sitters, stop wasting sends on cold leads.
Next best action
Open krowd in the morning and see a prioritized list of moves — call this sponsor, re-engage this segment, fix this underperforming promo. No more staring at a blank dashboard.
Post-event insights
The morning after every event, krowd generates a plain-English writeup — what worked, what underperformed, what to watch next time. Ready to share with your team or board.
Churn signals
Loyal attendees who've gone quiet surface automatically. krowd flags them before they lapse so you can win them back while it's still cheap.
Sponsor audience match
When a sponsor comes in, krowd instantly tells you whether your audience matches their target — with demographic overlap, geographic fit, and propensity data backing it up.
Anomaly detection
Sales pacing, open rates, scan throughput — krowd watches the numbers and tells you when something is off-trend, not just off-target. Catch problems while you can still fix them.
A short list. Ranked. Every morning.
Instead of another dashboard to stare at, krowd hands you a prioritized list. Each item is one action — a call to make, a segment to email, a discount to push — with the reasoning attached, so you know why it matters.
Take one. Take five. Snooze the rest. The list re-ranks as new data comes in through the day.
Re-engage 142 high-LTV lapsed attendees
Avg 3.2 events attended, none in 14 months
Call Northgate Brewing — renewal window open
Sponsored 2 of last 3 events, no touch in 45d
Push code AUTUMN20 to fence-sitters
287 opened 2+ emails, haven't bought
Email survey to Oct event no-shows
No-show rate 8% above normal
The morning-after writeup, ready before your coffee.
When the event ends, krowd turns the raw numbers into a plain-English writeup. Attendance vs forecast, top-performing promo codes, demographic shifts, audience segments worth watching, flags worth digging into. Ready to forward to your team, your board, or your co-founder.
Every writeup includes
- Headline summary — one paragraph, board-ready
- Attendance vs forecast and prior events
- Revenue breakdown by ticket tier and promo code
- Top-performing and underperforming campaigns
- Demographic shifts since last event
- Flagged anomalies worth investigating
- Three suggested next-best actions
Stop guessing. Start knowing.
The data from every event you run compounds. The intelligence layer gets smarter with every one. Get on the waitlist and start building.