You're sitting on a goldmine of data: attendance, email engagement, transaction patterns, survey responses. Almost none of it gets looked at, and not because it isn't valuable. Nobody has the time to dig through it.
That's the job of krowd's intelligence layer. Today it surfaces your next best action right on the home screen. Where it's headed: reading your CRM continuously and handing you a short, ranked list of things worth acting on every morning, before your first coffee.
A senior analyst that never sleeps.
Attendance propensity
For every person in your CRM, krowd scores the likelihood they'll buy a ticket to your next event. Target the fence-sitters, stop wasting sends on cold leads.
Next best action
Open krowd in the morning and see a prioritized list of moves: call this sponsor, re-engage this segment, fix this underperforming promo. No more staring at a blank dashboard.
Post-event insights
The morning after every event, krowd generates a plain-English writeup of what worked, what underperformed, and what to watch next time. Ready to share with your team or board.
Churn signals
Loyal attendees who've gone quiet surface automatically. krowd flags them before they lapse so you can win them back while it's still cheap.
Sponsor audience match
When a sponsor comes in, krowd instantly tells you whether your audience matches their target, with demographic overlap, geographic fit, and propensity data backing it up.
Anomaly detection
Sales pacing, open rates, scan throughput: krowd watches the numbers and tells you when something is off-trend, not just off-target. Catch problems while you can still fix them.
A short list. Ranked. Every morning.
Instead of another dashboard to stare at, krowd's home screen already opens on your next best action. As the models mature, that grows into a prioritized daily list — each item one action, like a call to make or a segment to email, with the reasoning attached so you know why it matters.
Take one. Take five. Snooze the rest. The list re-ranks as new data comes in through the day.
Re-engage 142 high-LTV lapsed attendees
Avg 3.2 events attended, none in 14 months
Call Northgate Brewing — renewal window open
Sponsored 2 of last 3 events, no touch in 45d
Push code AUTUMN20 to fence-sitters
287 opened 2+ emails, haven't bought
Email survey to Oct event no-shows
No-show rate 8% above normal
The morning-after writeup, ready before your coffee.
This one is on the roadmap, not in your account yet. Where it lands: when the event ends, krowd turns the raw numbers into a plain-English writeup — attendance vs forecast, top-performing promo codes, demographic shifts, audience segments worth watching, flags worth digging into. Ready to forward to your team or your board. Today you get the same numbers on the reporting dashboard, and you write the paragraph.
Every writeup includes
- Headline summary in one board-ready paragraph
- Attendance vs forecast and prior events
- Revenue breakdown by ticket tier and promo code
- Top-performing and underperforming campaigns
- Demographic shifts since last event
- Flagged anomalies worth investigating
- Three suggested next-best actions
Stop guessing. Start knowing.
The data from every event you run compounds. The intelligence layer gets smarter with every one. Start free and start building.